At Theory Travel, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have when you use our website and book our tours, activities, transfers, or related travel services (“Services”).

1) Information We Collect

We may collect the following categories of information:

a) Personal Information (provided by you)

• Name and surname
• Email address
• Phone number / WhatsApp contact
• Hotel name, pickup location, and travel details (when required for a booking)
• Reservation details (tour type, date, number of participants, special requests)

b) Technical & Usage Data (collected automatically)

• Device and browser information
• IP address (approximate location may be derived)
• Pages visited, clicks, time spent, and website interaction data
• Cookies and similar technologies (see “Cookies” below)

2) How We Use Your Information

We use your information to:

• Provide and manage bookings (confirmations, pickup details, customer support)
• Deliver and improve our Services (service quality, user experience, content optimization)
• Communicate with you about your reservation, important updates, and operational changes
• Send marketing messages (only where permitted by law, and you can opt out at any time)
• Prevent fraud and ensure security (detect suspicious activity and protect payments and accounts)
• Comply with legal obligations (when required by applicable regulations)

3) Legal Basis for Processing

Where required by law, we process personal data based on one or more of the following:

• Performance of a contract (to deliver the Services you booked)
• Legitimate interests (customer service, service improvement, security)
• Consent (marketing messages, optional cookies, where applicable)
• Legal compliance (regulatory requirements)

4) Sharing Your Information

We do not sell your personal data. We may share your information only when necessary, such as with:

• Tour and activity operators (to deliver your booked service safely and correctly)
• Transportation providers (for pickup/drop-off coordination)
• Payment processors (to securely process transactions)
• Service providers (website hosting, analytics, customer support tools)
• Authorities (only if required by law)

All partners are expected to handle your data responsibly and only for service delivery purposes.

5) Cookies & Analytics

We may use cookies and analytics tools to:

• Ensure our website functions properly
• Improve performance and user experience
• Understand website traffic and behavior

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.

6) Data Security

We apply appropriate technical and organizational safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no online system can be guaranteed 100% secure.

7) Data Retention

We retain personal data only for as long as needed to:

• Provide our Services
• Meet legal, accounting, or reporting obligations
• Resolve disputes and enforce agreements

8) Your Rights

Depending on applicable law, you may have the right to:

• Access your personal data
• Correct or update inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Withdraw consent (where processing is based on consent)
• Request a copy of your data (data portability, where applicable)

To exercise your rights, contact us using the details below.

9) International Data Transfers

If we transfer your data outside your country, we take steps to ensure appropriate protection consistent with applicable legal requirements.

10) Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on our website. We encourage you to review it periodically.

11) Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, please contact Theory Travel via our official contact channels listed on our website.

By using our website and Services, you acknowledge that you have read and agree to this Privacy Policy.